The brand also worked with TikTok creators like Zach King, Kombucha Girl, and Oven Mom to post their own content for the challenge. A Giphy sticker created for the effort is available to use, and the individual with the most plays will win a trip to New York and a year supply of the product. Their #kindsimplecrunchcontest asks users to post videos showing how crunchy the Simple Crunch Bar is. Kind’s Crunch Challenge TikTok SuccessĪccording to AdAge, Kind is one of the first snack brands to create a presence on TikTok, and they’ve kicked it all off with a challenge. While it might be strange, some, like Rolling Stone, are calling the fad “empowering.” The trend has gotten popular enough that new late-night host Lilly Singh recently aired her own take on it, dancing to the insulting YouTube comments from her haters.ģ. In the clips, the rants, which include an angry diatribe about wearing leggings to school, are played as the “soundtrack” while the girls dance. Young female users have made headlines for posting videos of themselves dancing to angry voicemails from their exes. The above isn’t the only offbeat, teen-girl fueled TikTok trend this week. Dancing to Toxic Exes’ Voicemails Is The Weird, Empowering New TikTok Trend #PurpleShampoo currently has over 60- million views, while #purpleshampoochallenge has almost 4 million.Ģ. Clips with the hashtag are racking up millions of views-even while some make fun of the challenge itself. It does neither, but that hasn’t stopped young female users from posting their efforts.
ALL TIK TOK CHALLENGES PROFESSIONAL
According to Nylon, the #PurpleShampooChallenge is trending with teens on the platform, thanks to the belief that using Clairol’s Professional Shimmer Lights shampoo on dry hair will either turn their hair “icy blonde” or give it a purple tint. Teen Girls Love This Purple Shampoo ChallengeĪ TikTok challenge is putting the spotlight on a $10 bottle of drugstore shampoo. From a purple shampoo challenge to dancing to angry voicemails, everything viral this week seemed to be on TikTok-and brands are benefitting…ġ.
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